Hand-Crafted Success: Franchise with Magnolia

Join a family-owned, female-led brand that’s reimagining the soap and bath products industry. Bringing handcrafted, plant-based essentials to every family with heart and soul.

Meet Magnolia

Our journey began in 2016 when founder Magen Bynum sought to find safer alternatives for her daughter’s sensitive skin. Our commitment to safe and effective products that are also irresistibly indulgent led us to create an abundant line of soap, bath, and homecare products for everyone in the family. 

At Magnolia, we want you to feel beautiful and vibrant from the inside out and confident in what you put on your skin. You’ll always know about the ingredients in our products. Providing plant-based alternatives that are both healthy and joyful, our products are locally-made and handcrafted with love right in our franchise-owned stores.

Who We Are

Magen Bynum started Magnolia in 2016 in Tupelo, Mississippi. With genuine southern charm at our core, we craft our products from plant-based ingredients while maintaining the luxurious, sensorial experience that leaves our customers’ skin feeling soft, nourished and well-loved. When you choose Magnolia as a partner to your business, you become a part of our family, where integrity, authenticity, personalized care and joy are at the heart of everything we do. 

We are proud to have over 40 locations with new stores opening every month. Each Magnolia store is family-owned and locally operated, ensuring our deeply-rooted, personal connection in the communities we serve. 

Inquire today to learn more about franchising opportunities and join the Magnolia movement!

Our Mission

At Magnolia, our mission is to provide highly effective, luxuriously handcrafted, plant-based products to foster healing, elevate well-being, and celebrate beauty from the inside out.

What We Do

We offer a wide-ranging line of bath, skincare, and homecare products that are sourced from natural, plant-based ingredients to create a personalized skincare and well-being experience. From laundry wash to soap bars to candles–and over 80 scents and vibrant colors to choose from–we strive to be a one-stop-shop for everyone in the family.

Our products are: 

  • Plant-based ingredients 
  • Locally handcrafted
  • No harsh chemicals or dyes 
  • Phthalate-free fragrances 
  • Domestically sourced 

We take pride in the transparency and authenticity of our products, empowering our community to understand the ingredients in their everyday personal and homecare products to make the best decisions for their family. 

A Welcoming Storefront Experience Rooted in Southern Charm and Luxury

Our typical footprint is between 1,200-1,500 square feet in high traffic, visible locations.

  • $616,252

    Top 20% of Franchise Owners

  • $412,755

    Average First Year Revenue

  • $42.17

    Average Purchase 

  • 92.6

    NPS Score

  • 5

    Average Star Rating

The Category

Reimagining Bath, Skin and Homecare Products; Enriching Your Family’s Skincare and Wellness Experience 

We’re transforming the $43.22B bath and shower products industry that is growing 5% YOY by delivering a unique experience rooted in southern charm.

The Opportunity

Own a Magnolia

With over 40 locations primarily in the Southeast, we’re ready to take Magnolia coast-to-coast, with hundreds of available territories. There’s no better time than now to invest in the Magnolia movement.

Our Franchise Partners

Franchise owners who want to be involved in their business every step of the way

Multi-Unit Developers: 
Those seeking to develop a market and own multiple Magnolia locations

Financial Qualifications: 
$350,000 Net Worth and $100,000 Liquid Capital 

Franchise Candidate Persona

We’re in search of enthusiastic partners who are eager to bring Magnolia to their local communities. If you love connecting with your local community, you could be the ideal candidate to help us drive our brand forward. At Magnolia, we take health and wellbeing to heart, and we are seeking partners who share our commitment.

We’re looking for natural-born leaders who align with our vision for growth, innovation and product innovation. Our ideal candidates should possess a minimum of $350,000 net worth and $100,000 liquid capital for owner operators.

We require $500,000 net worth and $150,000 liquid capital for executive owners who plan to hire a General Manager to run the day-to-day operations.

Ready to help your community celebrate beauty and well-being from the inside out? Join our sudsational movement. 


Magnolia supports our franchisees with everything from site selection to store buildout and set-up to product creation to marketing, training, business operations and everything in between. Plus, we have SBA backing so loans can be approved faster if required. 

Our team of experts is here to support you every step of the way! 

  • Various Revenue Streams

    In-Store Product Sales

    Orders for Pickup and Same Day Delivery 

    Parties and Events 

    Online Affiliate Commissions

  • Investment

    Initial Franchise Fee: $60,000

    Estimated Investment Range: $239,050 to $331,000

    Royalty: 7%

    National Marketing Fee: 2%

  • *The initial investment ranges based on location and layout. The Franchise Disclosure Document will provide all of the information you need.

Interested in Joining Magnolia?

Complete our contact form below and we will be in touch!

DISCLAIMER: This website is for informational purposes only and does not constitute an offer to sell a franchise. Within the United States and Canada, we offer franchises solely by means of our Franchise Disclosure Document (FDD). The FDD has additional important information that you must review prior to entering into a franchise relationship with us. Certain states have specific registration requirements, if you are a resident of one of these states/provinces, we will not offer a franchise to you unless and until we have complied with applicable legal requirements in your state.