Our Story

At Magnolia Soap and Bath Company, we are committed to providing safe, effective and irresistibly indulgent products you can trust. Crafted from plant-based ingredients, everything we create exudes joy and luxury, and offers a sensorial experience that leaves your skin feeling soft, nourished and cared for.

Born in 2016 out of a mother’s desire to find safer alternatives for her daughter's sensitive skin, founder Magen Bynum’s personal journey inspires our commitment to safety and purity. We recognize the lack of transparency surrounding ingredients in many commonly used brands and the negative impacts that can have on individuals with skin sensitivities. So, we created a solution.

Our Promise

Our promise is simple yet powerful. We source high-quality ingredients to create products that not only nourish and soothe your skin, but also provide a luxurious experience. We take pride in the transparency and authenticity of our production process, empowering you to fully understand the ingredients you're putting on your skin. Unlike those laden with harmful substances, our personal care essentials are reliable and trustworthy. We want to ensure that you know where our ingredients come from and how our products are made, which is why we hand-craft our products right in front of you. Say goodbye to harsh chemicals, discomfort and allergic reactions, and say hello to products you can genuinely trust and love.

Our Products

From laundry wash to soaps and skincare regimens, our diverse range of skincare essentials are all plant-based and locally-made, so you can ensure that every member of the family, including your fur babies, receives the care and attention they deserve. We also understand the importance of convenience and choice, which is why we offer flexible ordering options and a wide-range of colors and scents.

  • Locally
  • Plant-Based 
  • Phthalate-Free 
  • Domestically 

Our Guiding principle

When you choose Magnolia, you become a part of our family, where integrity, authenticity, personalized care and joy are at the heart of everything we do. With genuine Southern Charm at our core, we provide you with the hospitality you deserve and a community you can belong to. From our cozy, warm home products to our skincare remedies infused with love, let us pamper you with southern hospitality, no matter where you are. Our commitment to community extends beyond individual care, as we actively collaborate with and support charitable organizations, making it effortless for you to create a positive impact locally, too.

Join us on a transformative journey to beauty and well-being where vibrance and joy awaits.

Our Locations


We’re proud to have over 40 locations, with new stores opening every month. Each Magnolia store is family-owned and locally operated, ensuring our deeply-rooted, personal connection in the communities we serve. Want to join our family of franchise owners? Learn more about franchising opportunities.